I was ten in 1976. That was the year Jelly Belly introduced Very Cherry, Lemon, Cream Soda, Tangerine, Green Apple, Root Beer, Licorice and Grape. Blueberry soon followed so President Reagan could serve red, white and blue jelly bellies in the White House. I was always fascinated by their sparkly, perfectly shaped, multi colored beauty and the fact that (when fat free was all the rage) you could actually convince yourself you were making a virtuous choice by eating them.
But, what made me fall head over heels in love with this confection was the Jelly Belly Recipes. The fact that combining flavors could create a taste experience in your mouth that made you feel part creative genius, part mad scientist, part chef and part Willy Wonka was a childhood revelation. Their combinations ranged from the obvious: two bubblegums + two cinnamon = cinnamon gum, to the most creative: one french vanilla + two coconut +buttered popcorn + two toasted marshmallow = tres leches cake!!! OK people, you know the good old folks at Jelly Belly Candy Co hire a bunch of professional stoners to come up with these flavor combos. Why didn’t I work there after grad school instead of Wall Street? Continue reading